rodney

On the importance of word-choice

Seen on an advertising flyer received today:
We only use the freshest ingredients... like you!

Dear advertiser, is this really the message you want to send to potential customers? If not, you might want to put someone else in charge of coming up with slogans, because I'm pretty sure there's a very popular TV show right now that could also use this in their ad campaign, and it's not a cooking show. Well, only in the sense that Titus Andronicus is a cooking show.

(Titus Andronicus is not a cooking show. It's sort of the opposite, actually.)
Indexing:
What I want to know is how it possibly made it out into peoples' mailboxes. Did no one think to even read it aloud? Or hand it to the ... I don't know, janitor, and say, "what comes to mind when you read this"? Because I know what my answer would have been, and it's illegal pretty nearly everywhere nowadays.

This is why the world needs more copy-editors.